Category Archives: Mobile Marketing

8 Ways to Totally Blow Your Mobile Marketing Campaign

8 Ways to Totally Blow Your Mobile Marketing Campaign You've hired your bulk messaging provider and you're ready to get started with mobile marketing. Congrats! You're on your way to a boom in business and more customers than you ever thought possible. Or you're wasting your money and the whole thing will die a quick death. Mobile marketing is easy and effective, but only if you do it right. Here are the 8 things lots of businesses do that screw up their mobile marketing campaigns completely. Buy Your List Mobile marketing only works if you have a list of subscribers. If you buy a list from somebody else, those aren't subscribers. They're random people who have no interest in your business and they'll toss your messages in the trash. Use an opt-in form or short code and get.
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8 Deadly Mobile Marketing Mistakes and How to Avoid Them

8 Deadly Mobile Marketing Mistakes and How to Avoid Them Mobile marketing can turn your brand into a household name and boost your profits through the roof – but only if you're doing it right. Luckily, tons of businesses have come along and made every single mistake in the book so that we can learn from them. Here are 8 biggest to avoid.

Directing Mobiles to Your PC Site
In order to do any kind of mobile marketing, you need a mobile version of your site. Mobile users pretty much pull their hair out in frustration trying to navigate a PC website. When they hit your PC site, which is so busy-looking on a small mobile screen that they can't make heads or tails of it, they'll click the back button fast. No matter how nice an offer.
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Does a Mobile Website Increase Your Profits?

Does a Mobile Website Increase Your Profits? The short answer: Yes. A recent survey by Web.com says 84% of small businesses that go mobile see an increase in profits. That's a pretty high percentage and you can imagine that 84% of those small businesses aren't marketing geniuses. They just realized that their customers were on their mobiles 24/7 and they needed to be there too.

All of the marketing experts online are predicting that mobile will be even more important to businesses in the future. Global financial services firm Morgan Stanly released a report a few years ago saying that mobile web surfing would surpass desktop usage by 2015. The report showed that mobile use was growing exponentially. People are increasingly looking for offline businesses on their mobile devices, and this means it's time to get on the ball..
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