8 Ways to Totally Blow Your Mobile Marketing Campaign
You’ve hired your bulk messaging provider and you’re ready to get started with mobile marketing. Congrats! You’re on your way to a boom in business and more customers than you ever thought possible.
Or you’re wasting your money and the whole thing will die a quick death. Mobile marketing is easy and effective, but only if you do it right. Here are the 8 things lots of businesses do that screw up their mobile marketing campaigns completely.
Buy Your List
Mobile marketing only works if you have a list of subscribers. If you buy a list from somebody else, those aren’t subscribers. They’re random people who have no interest in your business and they’ll toss your messages in the trash. Use an opt-in form or short code and get their permission first.
Message at Midnight
If you send messages late at night or early in the morning, people won’t open them. They’ll groggily delete them and possibly block you from their phones. Send your messages during the daytime and experiment with different times to see what gets the best response.
Cram Your Messages
Your mobile messages need to be 160 characters – at most! That’s not a lot of characters, so don’t cram your messages full of too much information. Each message should be focused on one thing. If you’ve got two things to tell your subscribers, break it up into two messages.
You also might be tempted to use text lingo like LOL and OMG. This saves you space in your messages but it makes you look like a teenage girl. They look unprofessional so stick to actual words in the English language.
Most bulk messaging services provide you with analytics so you can see how you’re doing. If you don’t pay close attention to these, you’re lost. This is how you learn what works and what doesn’t.
Be in Too Much Touch
With SMS marketing, you don’t want to be texting them daily. You should be consistent but if you send too many messages, they’ll start turning you off. Strike a good balance between staying in touch and going overboard.
Think ‘Sales’ Only
When crafting your messages, start by asking, ‘How can I help my subscribers?’ Don’t start by thinking about sales. If you focus on helping them and offer information or promotions that give them value, the sales will come.
Rant, Blog or Otherwise Not Deliver
Whatever you do, make sure you send the messages you promised them. They signed up because they wanted what you said you’d give them. Make sure you deliver.
Mobile marketing is a great tool for businesses, but you’ve got to make sure you’re doing it right. Stick to these guidelines and your mobile marketing campaign will be everything you want it to be.