Video Page Ranking
Why Video Works
Video works for many reasons, the least of which is that our brains have part of them that like movement and images. We are attracted to video.Voice and tone play a big role in the success of a video. A still picture cannot hold the attention as well as a video with music, voiceover, and movement.
Why does ESPN.com show videos on every page? People love to see action… or, about your business.
Here are some of the reasons video works:
Video is learning dense. You can read the text of Martin Luther King’s speech or watch the video of it. The video puts it to shame.
Have you ever sat through a Power Point presentation and started reading ahead? Video keeps your attention.
Video is full of attention grabbers. It can hold the attention of a group because professional video has “dead space” taken out and prevents the mind from wandering.
Video creates higher retention. With video having both audio and visual information, it increases engagement of the brain, which aids in retaining information.
Studies have shown that watching a one-minute video is comparable to reading 1.8 million written words. The study showed that the same amount of information was captured with both the written and watched video.
72 hours after reading, seeing or watching a video, the human brain retains 10% of text, 65% of still pictures and 95% of video. Video clearly wins retention.
No other medium communicates more in less time with better results.
Video has quickly become the fastest growing medium for internet advertising and within five years will be at the top of all advertising spend.
Youtube is the number two search engine behind Google.
So, why not start with a video from Tangelo Mobile and get started showing people your business and what you can do so they remember you?