If you’ve found your way to this page, it’s because you’re interested in customers finding you in search. That means making sure that your business listing is correct on MapQuest, Yahoo! and Foursquare, but it also means making sure that you’ve claimed and optimized your Google Local listing.
The importance of Google Local
Google has confirmed that 20% of all searches have local intent. On mobile devices that number increases to 40%. The first step towards taking advantage of this local traffic is claiming your Google Local page. After you’ve claimed your Google Local page there are a number of ways you can increase the chances that your business shows up at the top of the search engine results page. Making sure your business listings are accurate and up-to-date across the internet gives credibility to your business and is an easy way to show up in more search results.
What a Google Local listing looks like
Google gives local businesses a great opportunity to show up front and center for searches with local intent. For example, take a look at the search results for “pizza new york city.” You can see that the majority of the results are Google Local pages for New York City pizzerias. Claiming your Google Local listing is the first step towards showing up in local search results, and we’ll share step by step instructions on how to do this following the example below.