How Having a Mobile Optimized Site Gives You an Unfair Advantage A huge number of searches are now being done with mobile devices and this is only going to increase in the very near future. People bought more smartphones and other mobile devices this year than socks, and they're increasingly looking for your business by swishing their fingers on that little screen.
What this means for you is that your website has to be mobile-optimized.If you optimize it for mobile devices, you'll have an unfair advantage over the competition – and that's a good thing! Maximized User Experience A mobile-optimized website gives the mobile user a much better experience. If the user experience is bad, they'll give your website about 3 nanoseconds of their attention before they click away to your competitor's. Nobody wants to look at a desktop-optimized.
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