Tag Archives: mobile marketing

8 Deadly Mobile Marketing Mistakes and How to Avoid Them

8 Deadly Mobile Marketing Mistakes and How to Avoid Them Mobile marketing can turn your brand into a household name and boost your profits through the roof – but only if you're doing it right. Luckily, tons of businesses have come along and made every single mistake in the book so that we can learn from them. Here are 8 biggest to avoid.

Directing Mobiles to Your PC Site
In order to do any kind of mobile marketing, you need a mobile version of your site. Mobile users pretty much pull their hair out in frustration trying to navigate a PC website. When they hit your PC site, which is so busy-looking on a small mobile screen that they can't make heads or tails of it, they'll click the back button fast. No matter how nice an offer.
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Going Mobile

How Having a Mobile Optimized Site Gives You an Unfair Advantage A huge number of searches are now being done with mobile devices and this is only going to increase in the very near future. People bought more smartphones and other mobile devices this year than socks, and they're increasingly looking for your business by swishing their fingers on that little screen.
What this means for you is that your website has to be mobile-optimized.If you optimize it for mobile devices, you'll have an unfair advantage over the competition – and that's a good thing! Maximized User Experience A mobile-optimized website gives the mobile user a much better experience. If the user experience is bad, they'll give your website about 3 nanoseconds of their attention before they click away to your competitor's. Nobody wants to look at a desktop-optimized.
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