8 Ways to Totally Blow Your Mobile Marketing Campaign You've hired your bulk messaging provider and you're ready to get started with mobile marketing. Congrats! You're on your way to a boom in business and more customers than you ever thought possible. Or you're wasting your money and the whole thing will die a quick death. Mobile marketing is easy and effective, but only if you do it right. Here are the 8 things lots of businesses do that screw up their mobile marketing campaigns completely. Buy Your List Mobile marketing only works if you have a list of subscribers. If you buy a list from somebody else, those aren't subscribers. They're random people who have no interest in your business and they'll toss your messages in the trash. Use an opt-in form or short code and get.
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